Google Launches Content Placement Reports
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Written By Jonathan Cho | June 13, 2007 | Share This
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Google recently rolled out a new reporting feature in AdWords that allows advertisers to see which websites their contextual ads are displaying on. Called Content Placement Reports, Google will show information about the domain, URL, impression, click, conversion and cost data for each site that an ad appears on. This is the first time that contextual metrics in AdWords have been available at such a granular level. Furthermore, by pulling data by URL, the Content Placement reports will help marketers better understand the specific content pages that Google considers relevant to their ads.
This new level of transparency should give more confidence to advertisers who were previously hesitant about Google’s contextual ad program. Coupling this new feature with the option to exclude specific sites will allow advertisers to have greater control over where their contextual ads are being placed. If optimized effectively, the Content Placement reports will help advertisers generate greater return from their contextual ad spend.
Many advertisers are expressing excitement that Google’s content placements are finally “coming out of the dark.” Since the launch of the content network, advertisers have asked for the same level of review and optimization that, up till now, was a defining feature of Google’s search network.
The new reports are currently available to U.S. advertisers and will release to internationally in the coming weeks.
Topics: Google, SEM: Paid Search, Web Analytics |