Technorati Releases “State of the Live Web”
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Written By Kate Zimmermann | April 5, 2007 | Share This
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After six months of silence, David Sifry has finally released an updated State of the Blogosphere report - well, technically, “State of the Live Web“. The new data isn’t revolutionary, but it does show a rich picture of many obvious trends. Sifry reports:
- Technorati is now tracking over 70 million weblogs, with about 120,000 new weblogs being created worldwide each day.
- Spam and splogs (spam blogs) continue to be a problem in the blogosphere
- The blogosphere is no longer doubling every six months, but that’s understandable considering its size
- Posting volume is growing more slowly, though spikes in posts per day occur surrounding global crises.
- Blogs continue to become more and more viable news and information outlets.
- Japanese blogs occupy the greatest percentage of the blogosphere
- Tagging has seen “explosive growth”
(and of course…)
- “Technorati continues to grow well beyond its roots as the leading blog search engine”
Two significant points stand out from this report. One: the decline in posting volume, and two: the “explosive” use of tagging. The fact that people are posting less is likely attributed to their increased participation in other networks - Facebook, Youtube, Twitter, etc. The increase in tagging, likewise, shows a growing perception that content is threaded across multiple networks. Together, these points indicate a new kind of awareness required for online marketers. As users’ attention fans, it will be increasingly important to leverage search as the gathering point of all related content. The footprint of a site, thus, may one day be more valuable than the site itself.
For more detail, check out some of Sifry’s charts :
- Daily Posting Volume
- Weblogs Cumulative
- Total Posts Using Tags
- Monthly Percent of Posts Indexed Using Tags
Topics: Blogging, Publishing, Social Media, Tagging |