What is Searchviews?

Searchviews is the company blog of Reprise Media. We impart daily insights on Search Marketing, Social Media and SEO. Read More...

Contact Us

Send us a message at searchviews@
reprisemedia.com


Search

Archives


MyBlogLog - Readers

« Previous
Home
Next »

Pew Internet Study: Social Networks Confusing the News?

Written By Kate Zimmermann | April 19, 2007 | Share This |

teen-party.gif

The Pew Internet & American Life Project has a new study out on how teens manage personal information (PDF) in social networks. The study suggests that teens treat online privacy with only some concern - most teens do not post cell phone numbers or addresses to personal profiles, but candidly share details about interests and activities. Furthermore, “Most teen profile creators suspect that a motivated person could eventually identify them. They also think strangers are more likely to contact teens online than offline.” In other words, teens acknowledge the risk associated with posting private information, but share it anyway. One in three teens say that they have been contacted online by strangers. One in five of those contacted admit that they’ve “engaged an online stranger to find out more information about that person (that translates to 7% of all online teens),” and another one in five contacted “say they felt scared or uncomfortable because of the online encounter” (again, 7% of all online teens).

Interestingly, younger teens are more likely to post fake information, while older teens are more likely to share photos, school names, and other personal content. Teens across the board report a tendency to lie or exaggerate on profiles for the sake of creating more entertaining content. The study quotes one high schooler,

“‘Sometimes people tell about doing drugs, drinking, partying that you wouldn’t expect from them but it’s hard to tell if they do these things a lot or a little because they can’t provide a good explanation…most of the time I think it’s exaggeration, not usually a blatant lie but I have no way of judging if I don’t know them well.”



Teens seem to counterbalance the risk of maintaining a personal profile (namely, being contacted by a stranger) by posting false information. Perhaps because they consider the ubiquity of personal content online to be an inevitable side effect of internet use, teens don’t attempt to erase revealing information so much as they deliberately confuse it.




This certainly has implications for the increasing involvement of social networks in the professional media. During the VA Tech shooting, mainstream media sources visibly used people’s reports in social networks to feed the developing story. Today, MySpace announced the addition of a news feed to rival Digg and Google News. As the professional news media moves further into social networks, will it become more difficult to assess truth from exaggeration? In a post today, Jeff Jarvis writes,

“The essential infrastructure of news and media has changed forever: There is no control point anymore. When anyone and everyone — witnesses, criminals, victims, commenters, officials, and journalists — can publish and broadcast as events happen, there is no longer any guarantee that news and society itself can be filtered, packaged, edited, sanitized, polished, secured.

As one high schooler told the PEW, “Nothing really surprises me because you can find all kinds of people online.” Though high schoolers and frequent users of social media sites may be able to tell the difference between truth and exaggeration on the internet, can reporters and other external audiences make the same judgment?

Topics: Social Media |

« Previous
Home
 Next »

Comments