Yahoo to Create “Brand Universe”
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Written By Anthony Iaffaldano | January 31, 2007 | Share This
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According to an announcement on Tuesday, Yahoo is planning to create 100 mini sites surrounding popular entertainment brands. Each site will focus on a single TV show, video game, or other element from popular culture, and will include Flickr, del.icio.us, Yahoo News, message boards and Yahoo answers content. Called “Brand Universe”, the sites are meant to attract existing and potential fans. As Vince Brody, head of games, entertainment and youth at Yahoo told the
“We don’t connect the dots for our users around those brands. Brand Universe is designed to fix that problem. What we are really trying to do is create environments where fans of brands can hang out when they are online.”
Yahoo has already launched a sample site at wii.yahoo.com.
Discussion:
- Yahoo’s Branded Universe Unfolding (PaidContent.org)
- Yahoo Building 100 Social Media Powered Entertainment Sites (Search Engine Journal)
- We Recognize the Ad Potential, but Mesothelioma Universe…mmm, no (Good Morning Silicon Valley)
Topics: Yahoo! |
I guess Yahoo is trying hard enough to get his charm. This step seems to be heading at that direction.
Oops forgot *back.
I meant to say, Yahoo is trying hard enough to get his charm back. This step seems to be heading at that direction. Let us wait and watch how much success Y gets.