Reprise Media Reading List: 01/12/2007
|
Written By Kate Zimmermann | January 12, 2007 | Share This
|
|
AOL Changes to Slightly Less Outdated Music Service
AOL is ditching its music subscription service, MusicNow, in favor of Napster. Today Napster announced that it will become the new exclusive music service of AOL, picking up AOLs 350,000 former MusicNow subscribers. Furthermore, AOL will promote Napster across is free music download service, AOL Music.
The Cingular De-Branding
On Monday, AT&T will officially begin phasing out the Cingular brand - the result of a merger between AT&T and Bellsouth two weeks ago. The New York Times says that this will be the largest “de-branding” advertising campaign in history.
Evil Yahoo?
A post on Marketing Pilgrim points out some sneaky browser work by Yahoo to switch Google and Firefox users to Yahoo and IE7. Let the Search Box Wars begin.
Home Videos Hit Local TV
And not in a Bob Sagat kind of way - Verizon will begin offering a citizen journalism channel to maryland residents, as part of its fiber-delivered TV programming package.
Closed Phone
According to Steve Jobs, the iPhone will not be open to third party applications. Said Jobs, “Cingular doesn’t want to see their West Coast network go down because some application messed up.” Translation: Apple doesn’t want to see their sales go down because some application is cooler than theirs. But, hey, tomato, tomahto.
Topics: Search: News |