Google Slowly Taking Over Digital Video
|
Written By Kate Zimmermann | January 5, 2007 | Share This
|
|
Today Google welcomed NBC Universal video exec Michael Steib to their Advertising Sales dept. Steib is best known as the creator of NBBC, a competitor site to YouTube, and will join Google to “help work with advertisers to create effective, measurable video advertising.”
Just before the new year, Google began testing post-roll video ads (following the success of in-stream advertising on epeybird’s Diet Coke and Mentos experiment) to be incorporated into YouTube content. Using the Adwords platform, Google’s post-roll network will match advertisers with small scale video producers, selling spots on a CPM basis. Google is currently advertising YouTube Sales and Accounts jobs across the country, gearing up for their new video ad product.
In the meantime, Google is expanding their video reach in China. On Friday, Google became a “strategic investor” in Xunlei, China’s YouTube equivalent. Xunlei P2P download service boasts 120 million customers in the world’s fastest growing broadband market. Though Google China refuses to disclose the amount of their investment, Chinese Business News claims that Google paid $5 milllion for their stake in Xunlei. The new partnership will not only open a huge window for Google’s in-stream ads, but will likely boost Google’s market presence against Chinese rival Baidu.
Related Links:
- It’s Official: Google Buys YouTube for $1.65 Billion in Stock
- China Predicts the Growth of Mobile Internet
- 2007 Search Industry Breakdown
Topics: Google, SEM: Ad Creative, Search: Video |