Google, Yahoo!, Everybody Wants a YouTube
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Written By Reprise Media | May 19, 2006 | Share This
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The established web brands are gunning to duplicate that popular upstart YouTube. Earlier this week, AOL came out with UnCut Video, a very YouTube-like clip sharing site. Following right behind? Google and Yahoo! We’ll be shocked, shocked not to hear from Windows Live or MSN within a couple of months.
Changes to Google Video aren’t actually too drastic, but they are a step in the YouTube direction, making it easier to upload and share clips via a new web form (previously, the use of a desktop application was required). It doesn’t look much like YouTube, but Google Video players can be embedded in blogs and other external sites, as with YouTube.
Coincidentally, the upgrade is just in time for a cinematic promotional stunt. To help hype Paramount’s new film, The Break-Up, Big G is encouraging users to submit break-up themed videos of their own to a “special section” of the site. It’s interesting how aggressive Paramount’s been with online cross-promotion lately; we spotted an ad for The Break-Up on AIM, and earlier this week the studio teamed with Technorati to help push films with blog buzz (more on that here).
And Yahoo!? Niall Kennedy’s Yahoo! analyst day wrap-up post has a screenshot of their upcoming video sharing site. In addition to user uploaded clips, the site will support tagging and rating. Not sure when this will go live; last we checked, Yahoo!’s existing site is still…well, existing.
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