OMMA Keynote: Larry Kramer of CBS on Content
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Written By Reprise Media | September 27, 2005 | Share This
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After a sack lunch that doubled as a diabetic’s worst nightmare (an oversized turtle brownie + York peppermint patty along with your choice of sugar-based beverage) it was easy to imagine myself crashing and falling asleep during this 2:00 o’clock keynote. Luckily Larry Kramer, President of CBS Digital Media is a guy that knows how […]
After a sack lunch that doubled as a diabetic’s worst nightmare (an oversized turtle brownie + York peppermint patty along with your choice of sugar-based beverage) it was easy to imagine myself crashing and falling asleep during this 2:00 o’clock keynote. Luckily Larry Kramer, President of CBS Digital Media is a guy that knows how to keep an audience entertained.
His talk, entitled “In the Internet Age, Content Does Not Care Where it is Born” was half informative, half fun showcase of all the really cool stuff his network is doing (and it’s CBS - who knew?).
A few big-picture themes to tell you about:
Multi-Faceted Media Text, audio, video, feeds, they’re all coming together to tell the same story. Static sites are no longer acceptable. Kramer calls this ‘multi-platform storytelling.’
The User Takes Control Not every user wants to see their news the same way. Build-your-own-newscast systems allow users to choose from a menu of options to create their own customized broadcast. It’s the old pull vs. push.
Blogs Continue to Be Big The Public Eye blog was created in response to the ever-evolving face of modern news. Stories are appended, corrected, edited, updated all day on the fly by a staff of three. In general the network has expanded their blog coverage, it’s proven to have great crossover potential for reality shows.
Some Things Never Change Even though the network is aiming to best their online competitors, they’re still held to the same old-fashioned quality standards of network or print news. The web makes it easier for readers to call you out on a moment’s notice and you have to keep up.
Make Old Einstein Proud Kramer closed by advising the audience to experiment, experiment, experiment. Try new things, watch to see what works. Some technologies may seem a little too new or embryonic in development but they’re often the same ones that are just a few generations away from being mass market tools.
Topics: Conferences & Events |