Rush Limbaugh Gets in the Podcast Habit
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Written By Reprise Media | June 6, 2005 | Share This
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Rush Limbaugh, you kook. First you offer to act as mentor to Reverend Al Sharpton (incidentally, the same one Project Vote Smart selected as my “Ideal Candidate” for office, go figure), then you try to keep the medical records of your little drug dalliance private (funny, you weren’t big on privacy during Clintongate).
Now comes word that you’re going to be breaking into podcasting.
Last week Clear Channel Communications began making available podcasts of Rush Limbaugh’s program to members who pay the $50-odd dollar a year fee for Rush 24/7 premium service. Shows will be pushed out to subscribers via software that sends a notification icon to their portable devices 1-2 hours after a show.
So what begun as a grassroots initiative is now moving into the mainstream, with commercial broadcasters seeking out new ways to survive amidst cutthroat market competition. This move and others like it will enable them to further monetize their medium to the over 11% of Americans who are expected to listen to audio podcasts by the end of the decade.
Podcasting is part of what this press release on MarketWire refers to as time-shifting, or the practice of recording programming to be viewed at a later time. Though it’s been used most recently in reference to TiVo, the practice has also been linked to VCRs and other mediums. More on that in this article on the Museum of Broadcast Communication web site.
Topics: Podcasting |
Ah, the liberal hate. You can smell it as you first enter the website. Sad and yet amazing.