Google Web Accelerator: Completing the Trifecta of Web Domination
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Written By Reprise Media | May 5, 2005 | Share This
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I knew it was going to be a big news day when I got in and checked Bloglines and saw something about a Google Web Accelerator splashed all over my subscription headlines.
After reading what the usual suspects had to say, I decided to ask our Director of Product Management (aka guy who knows all the […]
I knew it was going to be a big news day when I got in and checked Bloglines and saw something about a Google Web Accelerator splashed all over my subscription headlines.
After reading what the usual suspects had to say, I decided to ask our Director of Product Management (aka guy who knows all the geek stuff), Prashant Desai, his take on this latest development.
Here’s his response:
“If knowledge is power, then the Google Web Accelerator completes the trifecta of web domination:
- Through its continued dominance in search, Google knows what people are looking for.
- Through the Urchin acquisition, they know what people are buying and how they are converting.
- Through the GWA, Google knows where people are going on the web.
If adoption of each product is successful (and its well on its way), Google will soon have the most comprehensive, complete understanding of user behavior the Internet Economy has ever seen…the modern-day successor to the Roman Empire.”
Heavy stuff, though it is pretty crazy if you think about it. Google’s essentially becoming your ISP, just without the same privacy protections. Granted, you can sign up for the GWA without having a Google account, so there is a little loophole there. And if you’re on a Mac, or (gasp) using dial-up, no need to worry over whether or not to try this out - you’re already ineligible.
Topics: Google |