New Heatmap for AdSense Ads
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Written By Reprise Media | April 27, 2005 | Share This
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Darker colors mean your AdSense ads might perform better, according to a new heatmap that’s been added to the Google Optimization Tips page.
From the looks of it, the positions above the fold and closest to content and site nav tend to do the best. Ads on the left side of the page fare better than the right, which is in line with the other heatmap that’s been so hot lately, the result of an eye tracking study by Did-It and Enquiro.
Other optimization tips culled from the Google page’s fine print:
- Wider ads tend engage users longer than skinnier ads.
- Multiple ad units do best on pages with lots of text, such as forums.
- Don’t overdo it on the filtering - if you’re filtering out the top level domain of an ad, try doing just the exact destination URL.
Of course, Google’s got it’s own agenda here - some tips are a little self-serving - ‘more ads is better!’, others are downright confusing - ‘making your ads stand out is better! unless it’s not’ and imply that the only real way to know what works is to test everything for yourself. Every site, and every page on that site, is different.
(Link via webpronews)
Topics: Search: Innovations |