See You Later, Gator
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Written By Reprise Media | December 13, 2004 | Share This
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Claria, the Adware maker formerly known as Gator, announced a revamped version of their end-user license agreement today. The agreement will be a cleaner, leaner version of the previous agreement and will shrink from 6,000 words to around 2,500 words. The goal is to make it easier for consumers to understand what they’re getting into.
The […]
Claria, the Adware maker formerly known as Gator, announced a revamped version of their end-user license agreement today. The agreement will be a cleaner, leaner version of the previous agreement and will shrink from 6,000 words to around 2,500 words. The goal is to make it easier for consumers to understand what they’re getting into.
The biggest change to the agreement allows users to remove its ad-serving software, called GAIN, by using the Windows add/remove program functionality. A clause banning users from using packet sniffers to detect the presence of data transmissions between their computer and Claria’s servers has also been removed.
Such backpeddling doesn’t come as a surprise, given what some say are some pretty shady business dealings. It’s a shame Claria didn’t work harder to establish (and keep) consumers’ trust from the get-go. Whether this will be an opportunity to re-establish that trust remains to be seen.
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Topics: Advertising: Behavioral, Advertising: Contextual, Advertising: Distribution, Search: Innovations |